Hassle-free personalised email

Forget trying to sync contacts. Send emails directly from your membership CRM using up-to-date information and powerful segmenting tools.

Just the right control

Subscribers can manage their own communication preferences easily so your emails are always welcome. Preferences are stored in your CRM with no need to sync or copy data.

Segment anything

Email sending is powered directly from your CRM. Contact information is always up-to-date and you can use all the membership and custom data you hold to segment your list.

Make it personal

Insert tokens to address each recipient by name and create personalised links for important instructions like creating an account or setting up a Direct Debit.

Track engagement

View any contact in your CRM and see exactly which emails they have engaged with. Easily clear out bounced email addresses and learn from the data to improve conversion rates.

Ready to give it a try?

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Guides and resources

Explore our free best practice resources for membership associations.


By sending personalised emails directly from your membership CRM, you make sure your information is always up to date and fitting with subscribers’ communication preferences. Plus, you don’t need to have the hassle of syncing or copying data – their preferences are stored directly in your CRM.

White Fuse allows you to personalise emails by inserting tokens to address each recipient by name and creating personalised links for essential instructions. This ensures a more meaningful connection with your audience, making your subscribers more likely to engage.

White Fuse’s CRM lets you track engagement effortlessly. You can view exactly which emails a contact has engaged with, helping you clear out bounced addresses and gain valuable insights to enhance your conversion rates.

Direct sending from the CRM gives you more accuracy and efficiency compared to traditional syncing methods. It guarantees that your emails are based on the most current and up-to-date information, reducing the chances of errors and enhancing the overall communication process.

Absolutely! White Fuse lets subscribers manage their communication preferences effortlessly. Their choices are stored directly in the CRM, without any need for constant syncing or data duplication.