On 21 January 2019 BT announced they were shutting down BT MyDonate on 30 June 2019. At that point over 12,000 UK charities were signed up to use the platform to process donation and manage fundraising events. If that includes your charity then we hope this post will help you explore some of the alternatives.
The main reason many charities chose the BT platform was due to its low fees. Fees are a crucial consideration but not the only one. In exploring the various options, this post keeps in mind the following considerations:
Like-for-like alternatives to BT MyDonate
If you currently use BT MyDonate the simplest approach is to find a similar standalone platform to which you can point people who wish to donate or raise money for you. However, all such options prioritise their branding over the charity's and own the donor relationship so we will also discuss alternatives including using the White Fuse platform to manage donations.
As an alternative to Just Giving, this platform wins on low fees (no fees in fact!) but its feature set leaves a bit to be desired. As the newest option on this list, the brand of the donation platform is less familiar to most but that may change over time.
A more polished interface but not that much cheaper than Just Giving. Virgin Money Giving fees are also quite high. Virgin Money has good brand awareness, so it should go down well with your supporters and some may have used it previously.
Another very competitive option on fees, and an attractively simple interface. Not many people raising money for you will have an account with Golden Giving or have heard about it so you may need to reassure them if you want them to use this option.
The distinctive element of Local Giving is its focus on small local charities. Fees aren’t much cheaper than JustGiving but you get additional support through the year and access to some matched funding campaigns.
Just Giving is the biggest and most popular event fundraising platform. It is known for its high fees and was recently acquired by Blackbaud, a US company, for £95 million.
Alternatives to a stand-alone donation platform
1. CRM / fundraising database integration
Many charities already use a database to manage their relationship with donors, volunteers and other stakeholders. As small charities grow such a system can quickly become indispensable. There is a broad range of CRMs for charities on offer and many of them include built-in tools to help you process donations.
2. Donation tools that prioritise the charity brand
While they tend not to support fundraising for sponsored events, the following platforms all offer the ability to build donation processing pages that put the charity brand front and centre.
To work out exactly which platform is best for you, we have made a spreadsheet calculator. Simply enter the amount of money you expect your event to raise and the spreadsheet will calculate the net return you would get from each of these platforms. It's an easy way to work out which one is most affordable.